I was asked to be an adviser on the World Forum on Natural Capital when it was established in 2013. This proved to be a very successful vehicle for raising a number of the large scale impact issues that we face today. Jo Pike and team at the Scottish Wildlife Trust have done an excellent job at keeping the issues at the forefront of public interest and in the eye, but most importantly raising some significant issues that continue to need attention. The Green Tax is gathering momentum in the states and the UK.
Story telling and marketing is an important aspect of making an impact on our environment.