Virgin Wines

The Brief
  • A marketing audit and strategy to put in place a plan to double growth rates.
The Solution
  • 5 Point Plan evaluating the opportunities, building a new performance based marketing strategy.
    Set up an in house content and video strategy and team.
    Full segmentation, optimisation and analysis to increase targeting and performance.
    Recurring Revenues focus.
Success
  • 2 Online Drinks Retailer Awards in 2 years.
    Budget beating growth.
    LTV of subscription base increased by 30%.
    SEO strategy moved pages rankings from page 185 to 1.
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