Sixty Second Hacks: Put Quality In, Get Quality Out

“Quality means doing it right when no one is looking.”- Henry Ford

The integration between sales and marketing is essential and it should be virtually invisible.

The ingredients to get it right:

-A team focused on recurring revenues
-Clear identification as to who is developing the proposition and who is delivering on it.
-Agreement as to the criteria for success.

-An understanding of how you nurture a lead through to a customer and who is responsible and who is accountable.

-Shared KPI’s
-Practice the baton change.

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