“When people talk, listen completely. Most people never listen.” -Ernest Hemingway
This underpins the fundamental principle of customer centric marketing. Our job is to listen, find diverse view points and reflect them. A favourite quote of mine is something that I try and stand by. This is a principle that I adopt.
Before you judge a man, walk a mile in his shoes.
It’s about empathy. The roots of this are challenged but it is likely to be derived from a Mary T. Lathrap poem published in 1895.
Take the chance to step into the shoes of your customers be it user walk throughs, run your own focus groups, get out on the streets and ask people. Look for diverse view points. We should be questioning our customers and ourselves, but remember to listen. Don’t get someone else to do it, take responsibility yourself.