Navigating the AI Frontier: How do we manage this in Marketing?

Navigating the AI Frontier: How do we manage this in Marketing?

It’s no secret that Artificial Intelligence (AI) has sparked a great amount of excitement and apprehension in the world in general and especially in marketing. We know technology is ever-evolving but AI seems to have us all hooked to find out what’s next and at the same time panicked with a massive dose of FOMO.

Navigating AI in marketing almost feels like going back to school with its continuous evolution. With each change, and each new algorithm or application, we find ourselves trying to keep up and learn at a pace we haven’t had to before (or not for a long time).

So, let’s talk about the challenges, opportunities, and strategies to guide us through the constantly changing and complex wave of AI.


The pace of advancement

Imagine being back at school and the curriculum undergoes a complete overhaul every few weeks, leaving little time to grasp one concept before it’s replaced by the next. This dynamic nature of AI tech turns learning into a relentless cycle of adaptation and re-education. The pace at which new developments emerge makes keeping up a real challenge, with innovations occurring almost daily, leaving little time for reflection before the next version/change rolls out.

The challenges of keeping up with the rapid evolution of AI are multifaceted. Firstly, there’s the sheer volume of information to absorb. Secondly, the speed of change means that what was cutting-edge yesterday may already be outdated today.

So how do you keep up? Well, we’ve been attending numerous webinars as they pop up here, there, and everywhere to make sure we know about the latest advancements. We’ve found that they’re all 80% the same but we learn something new on each one as the tech is constantly changing.


Uncertainty of applications

As these newer versions of AI appear, it can leave us marketers with a lot of questions. What tools can we use? How do we implement them effectively? And perhaps most importantly, what are the legal implications? 

Determining which AI technologies to leverage is tricky – how do you narrow them down? Once you’ve chosen the tool, you’re then tasked with implementing it into your business. Depending on the tech you’ve selected, integrating AI can either be straightforward or difficult, especially when trying to get it to work with your existing systems. 

In our opinion, your best bet is to have a go with some of the most established tools first. Try to implement them into your daily tasks to find out what works best and what doesn’t work so well. The more you use them, the more practical experience you’ll gain and when the next thing comes along, you’ll be a little more prepared. 


What’s our approach?

We’re taking a proactive approach to incorporating AI into our everyday marketing strategies. Recognising the transformative potential of the tech, we are currently developing a comprehensive package aimed at helping marketers and companies better understand the basics of AI. With this we’ll assess your current usage and recommend ways you can use AI to achieve more with less – we want to help you make a one-person band feel like a five-person band. We’ve been trialling this package with a couple of clients and have managed to help them increase their outputs by 15%.

As a team, we take an 80/20 approach, using AI to help us perform basic human tasks in less time, therefore freeing us up to focus on what we do best – providing excellent marketing expertise and our unique Moreno touch. 

We currently leverage a bunch of AI technologies and tools, including ChatGPT, as well as other content-writing tools. Our toolbox also includes cutting-edge solutions like DALL.E and MidJourney, with ongoing research into emerging innovations so that we stay ahead of the curve.


Top tips/insights from us

  1. Embrace the opportunities presented by AI – use it as it would be a waste not to leverage it. Make sure to build it into your work straight away – don’t spend all your time getting up to speed and not applying it to your work. 
  2. Attend AI courses – there are plenty out there that’ll help you get up to speed (for now) and a lot are free (again, for now).
  3. Keep up with AI news and developments. As we know, it changes all the time.
  4. Be prepared to learn and then relearn. 
  5. Stick on the journey with us, we plan to keep exploring this, as it’s not a silver bullet but will change our working marketing lives in the future. 


If you’re interested in learning more about our upcoming AI audit package, don’t hesitate to drop me a message via our website or LinkedIn or give us a follow.