Marketing Audits & Consultancy
What is it?
Providing you with the commercial due diligence you need - an expert view on how to transform your business, marketing, and sales strategy
Output
A marketing audit, providing simple to follow assessment, recommendations, and actions for your existing resource – not an impenetrable PowerPoint presentation
Follow-up
Dedicated resources to coach the team or pick off key projects
Timing
3-4 weeks
What’s needed from your team?
Access to marketing, sales, and product documents and time to interview key stakeholders within the team
Marketing Consultancy
Who is it for?
Board of Directors, CEOs, Head of Marketing Function
What is it?
- A hands-on scale-up phase to build solid marketing and sales foundations to achieve goals and, if required, an experienced network of marketing professionals, data experts and product specialists to evaluate and optimise the opportunity
- A pre/post transaction plan for portfolio companies
- Advice and assistance on how to scale up your marketing activity
- An actionable plan with easy-to-use RAG for prioritisation
Output
- The first 100 days post-investment are crucial to set up the priorities and make sure you get the right recruitment, the right mindset and results to scale up and succeed
- Moreno supports you on recruiting, prioritisation, KPIs and performance
- Confidence to make the right decisions and avoid long unnecessary cul-de-sacs
Follow-up
On-going support if required
Timing
As quick as 3 weeks or as in-depth as 18 months
What’s needed from your team?
- Informal interviews with the relevant stakeholders of the business
- Access to any relevant documents, tools, materials, etc