Inpart

Working with Chris over the last couple of years has been great. He has had a very positive impact on all things marketing-related for Inpart without any of the jargon I’ve seen from other marketers. Chris made a big difference in how we moved the business forward when we were acquired by Inova - I highly recommend him.

Patrick Speedie
Co-Founder, Inpart
Context

Inpart is a private equity-backed marketplace that connects academia and industry, generating meaningful conversations and driving impact through research.

The Challenge
  • Implement and deliver a beneficial market strategy determined after an initial marketing audit.
Goals
  • The goal was to use content marketing, CRO and website design to successfully generate leads.
  • The second goal was to mentor the Marketing Head and help develop a campaign-led lead generation plan.
The Approach
  • Optimise existing channels and conversion to improve the efficiency of marketing spend
  • Explore and leverage new channels
  • Exploit and optimise the cross-sell/upsell opportunity to its full potential.
  • Data analysis
  • Test and learn method
Success
  • Successfully sold to Inova.
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