Cloudhouse

Context
  • Cloudhouse is privately funded and has been listed in the Deloitte Top 50 fastest-growing tech companies.
  • Through providing technology solutions, Cloudhouse focuses on protecting and modernising business estates.
The Challenge
  • Audit Cloudhouse’s marketing strategy and business to develop a brand proposition for both existing and new products.
  • Rebrand and relaunch the website
  • Create a marketing plan and outsource the marketing team
Goals
  • The goal was to accelerate growth internationally through a define sales and marketing plan.
  • Create a content strategy to drive brand awareness and qualified leads.
The Approach
  • Flash audit of the business approach
  • Identify the USP of Cloudhouse’s products
  • Create a brand hierarchy and establish what Cloudhouse do well
  • Rename the product portfolio for a more cohesive branding
  • Establish a 12-month content plan
  • Leveraging appropriate resources – specialists PR, paid for marketing, design, copywriting, creating campaigns to drive qualified leads into the business
Success
  • Successful relaunch of the website
  • 50+ pieces of PR coverage and counting!
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