Over the past 4 years Chris has played a crucial role in shaping our marketing growth generation strategy at Cloudhouse. His hands-on approach and deep involvement in our lead generation efforts have fostered a collaborative working relationship. Chris' significant contributions include leading the naming and branding of our main product, Alchemy. Moreover, he has been instrumental in maintaining our content momentum, ensuring our brand stays visible to our target audience and sales leads are generated via the best method possible.

Mat Clothier
CEO, Cloudhouse
Context
  • Cloudhouse is privately funded and has been listed in the Deloitte Top 50 fastest-growing tech companies.
  • Through providing technology solutions, Cloudhouse focuses on protecting and modernising business estates.
The Challenge
  • Audit Cloudhouse’s marketing strategy and business to develop a brand proposition for both existing and new products.
  • Rebrand and relaunch the website
  • Create a marketing plan and outsource the marketing team
Goals
  • The goal was to accelerate growth internationally through a define sales and marketing plan.
  • Create a content strategy to drive brand awareness and qualified leads.
The Approach
  • Flash audit of the business approach
  • Identify the USP of Cloudhouse’s products
  • Create a brand hierarchy and establish what Cloudhouse do well
  • Rename the product portfolio for a more cohesive branding
  • Establish a 12-month content plan
  • Leveraging appropriate resources – specialists PR, paid for marketing, design, copywriting, creating campaigns to drive qualified leads into the business
Success
  • Successful relaunch of the website
  • 50+ pieces of PR coverage and counting!
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