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Chris Lawson

Founder and Virtual CMO

Chris’ goal is to provide clarity and impact for organisations on their transformation journey.

He enjoys the energy and passion of start-up and scale-up operations both B2B and B2C, and the challenge of limited budgets, and limited resources – but unlimited enthusiasm.

Chris is an accomplished CMO with 25 years of experience at the highest level.

He has a proven track record of transforming and growing businesses. He has expertise in digital marketing, SaaS, direct-to-consumer strategies and brand/product management and has worked in a range of industries from tech start-ups to global media organisations and household brands.

Chris also co-hosts Marketing Transformed: Across the Pond, a podcast where he talks about what it takes to transform your business and marketing strategy; whether you are a rising star, entrepreneur or experienced professional.

Our Community

Here’s who we work with.

Working with Chris over the last couple of years has been great. He has had a very positive impact on all things marketing-related for Inpart without any of the jargon I’ve seen from other marketers. Chris made a big difference in how we moved the business forward when we were acquired by Inova - I highly recommend him.

Patrick Speedie
Co-Founder, Inpart

Chris is an excellent marketeer, he really understands what customers want and how to engage acquire and retain, but he stands out as a great strategist. He is super smart, fast, professional and very easy to work with. I trust his judgement and would ask his advice or bounce off ideas for almost anything. I hope we have a chance to work together again.

Marina Cheal
Chief Marketing Officer, Cushon

Chris has been working with GDS for 2 years. Chris has been a steadfast sounding board and advisor in reshaping how we talk about the organisation, communicate our purpose and has worked with a number of my senior team. Through recommendations on our organisation's messaging, strategic planning on how to communicate our flagship service GOV.UK One Login and a collective effort to reshape the Communications team's skills and responsibilities, Chris and Moreno have challenged us along the way while working very closely with everyone ensuring a lasting positive change. Chris’s calm demeanour, wide-ranging experience and invaluable advice have had a positive impact on GDS communications.

Tom Read
CEO, Government Digital Service

Chris and the Moreno team have been invaluable partners in our 15gifts journey. They played a crucial role in establishing foundations for our proactive marketing strategy after 12 successful years of primarily organic inbound efforts. Moreno's expertise in identifying and addressing key areas of improvement through a marketing flash audit and strategic blueprint was clear and tangible with their support helping us to develop a 100-day plan and establish clear marketing and sales targets. Chris played a key role in helping us to evolve our brand messaging, enabling a website refresh and a revamp to our approach to impactful content marketing for lead generation. Chris provided strategic direction whilst also being hands on, integrating professionally with my team and providing necessary support and guidance along the way!

Georgia Tregear
CRO, 15gifts

Across the Pond

MARKETING TRANSFORMED

 – co-hosted by Chris Lawson

Season 5

Marketing Transformed Playlist

We’re joined by the greatest minds on Both sides of the Pond. Change makers impacting the culture of marketing for the better.
Season 4

Agile Marketing Action Plan

The Cornerstones, Skills, Mindsets and Behaviours for Marketing.

Season 3

The Modern Marketer – in a post covid world

Tips and Tricks, entertaining stories, case studies, and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.
Season 2

Marketing Deep Dive

The Marketing Transformation Deep Dive. Your Marketing and Business Questions Answered for growth and success.
Season 1

Marketing transformation essentials

The Essentials of Marketing Digital Transformation whether you’re a rising star, entrepreneur or experienced professional

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